Manager of Strategic Partnerships and Sponsorships
Live-USA Incorporated & American Niagara Hospitality
Niagara Falls New York
Salary: Neg Per Hour
Key Responsibilities
Partnership Development & Sales
Identify and pursue sponsorship and partnership opportunities across all Live Incorporated properties and experiences (e.g., concerts, F&B, rooftop venues, balloon rides, hotel activations, and more).
Research and connect with national, regional, and local brands in key categories such as beer/spirits, travel, automotive, tech, fashion, and lifestyle.
Collaborate with the Director of Marketing to pitch, negotiate, and close cash and in-kind sponsorship deals.
Build customized proposals that align sponsor objectives with our audience and venue assets.
Activation & Relationship Management
Support onboarding of new partners and coordinate with marketing, events, operations, and creative teams to activate and fulfill partnership agreements.
Ensure brand integrations are seamless and on-brand—whether physical spaces (e.g., a Budweiser-branded concert lawn or celebrity-sponsored rooftop lounge) or digital platforms.
Track partnership KPIs and prepare post-activation reports to showcase ROI and support renewals.
Innovation & Brand Strategy
Monitor industry trends, competitor activations, and pop culture to bring fresh partnership ideas forward.
Contribute creative concepts for sponsored experiences—such as branded hot air balloons, beverage gardens, VIP lounges, and celebrity-curated events.
Work with internal teams to ensure partnerships feel authentic, on-trend, and guest-focused.
Representation & Networking
Represent Live Incorporated at selected industry events, trade shows, and networking opportunities.
Develop relationships with brand managers, agencies, and potential partners to grow the sponsorship pipeline.
Provide regular updates to the Director of Marketing on partnership activity, opportunities, and performance.
Qualifications
3–5 years of experience in sponsorship sales, brand partnerships, experiential marketing, or related field (entertainment, F&B, hospitality, or live events preferred).
Track record of assisting in or directly securing sponsorship agreements with lifestyle brands, beverage companies, or media partners.
Creative thinker who understands how to tell a brand story through experiences and environments.
Strong communication, relationship-building, and negotiation skills.
Organized, detail-oriented, and able to manage multiple projects simultaneously.
Self-motivated with a collaborative team spirit.
Preferred but Not Required
Existing relationships with decision-makers at key brands (e.g., Anheuser-Busch, Diageo, Red Bull, Live Nation, Hilton, Netflix).
Experience in branded environments, experiential activations, or celebrity collaborations.
Familiarity with New York State tourism and regional events.
Compensation & Perks
Hourly rate: $24.00 – $28.00 per hour (commensurate with experience) plus a competitive performance-based commission plan.
Access to company-hosted events, concerts, and partner activations.
Opportunities for networking, travel, and professional growth.
Be part of a growing team shaping high-profile sponsorship programs from the ground up.
Benefits:
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Ability to Commute:
Niagara Falls, NY 14303 (Preferred)
Ability to Relocate:
Niagara Falls, NY 14303: Relocate before starting work (Preferred)
Work Location: In person
Job Overview
Posted Date: 07 Oct 2025
Location: Niagara Falls New York
Salary: Neg Per Hour
Company Information
Live-USA Incorporated & American Niagara Hospitality
Name: Live-USA Incorporated & American Niagara Hospitality
Web: https://live-incorporated.com/