Digital Marketing Specialist
19 Ideas
Buffalo New York
Salary: Neg Per Hour
Essential Functions
The Digital Marketing Specialist will:
- Research, plan,
develop, implement and manage digital marketing, organic search (SEO), paid
search (SEM/PPC), email, display, and paid social media strategies, programs
and campaigns for 19 Ideas and its clients.
- Provide and present strategic guidance to clients and internal teams to
ensure campaigns and projects meet objectives and brand guidelines.
- Collaborate internally to create optimized landing pages and websites, and
digital ads.
- Work with all internal departments on the successful implementation of ad
campaigns, websites and landing pages projects for assigned clients.
- Prepare digital marketing plans, proposals, reports and presentation
materials for clients, as well as contribute to or lead the presentation of
these deliverables.
- Proficiently use analytics tools; assess and modify strategies to achieve
goals (ROI and KPIs); and measure and report on the performance of assigned
digital marketing campaigns for 19 Ideas and its clients.
- Utilize a strong analytical ability to evaluate data and end-to-end customer
experiences across multiple channels and customer touch points; and document
these insights into reports and use them to inform recommendations.
- Offer new ideas and concepts to the 19 Ideas team and participate in creative
ideation sessions, as needed.
- Collaborate across internal departments to help guide creative strategy for
digital campaigns and project deliverables, as needed.
- Be able to provide meaningful insight on industry, market, cultural and
social trends. Gather and organize client and competitive information, as
needed. Evaluate emerging technologies.
- Be knowledgeable and up-to-date on the latest trends and best practices in
social media, online marketing, tracking and measurement.
- Assist with winning new business, including participating in pitches and
contributing to proposals as needed, as well as cultivating and strengthening
existing portfolio of accounts.
- Collaborate with team members to ensure that the proposed digital marketing
campaigns, strategies and concepts are executed within client-specified
timeframes and budgets.
- Attend and contribute to planning, strategy, and status meetings, both
internal and client-facing.
- Interface with third-party vendors on behalf of 19 Ideas and its clients, as
needed.
- Foster and maintain a positive and healthy working relationship with team
members and clients.
- Liaise, communicate and manage effectively between employees and company
leadership, including staying up to date on emails, instant messaging
platforms, and project management software.
- Serve as a resource for scoping and defining digital marketing work.
- Work to priorities and deadlines established by the project management team,
as well as meeting hours caps; communicating when deadlines are in jeopardy or
allotted hours may go over budget.
Qualifications:
- At least three Experience in Digital marketing role. Preference will be given
to candidates with advertising agency experience.
- Bachelor's degree with a concentration in marketing or business is preferred.
- A proven track record in developing and executing successful organic and paid
social media strategies as well as SEO/SEM, email, and/or display advertising
campaigns. This includes analyzing and reporting with Agency Analytics and
other ad serving and reporting tools, such as Google Ads, Microsoft Ads, and
Meta Business Suite.
- A strong understanding and demonstrated use of top social media platforms
including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
- Preference will be given to candidates with Google Analytics and Google Ads
certifications, Facebook Blueprint certifications and/or HubSpot
certifications.
- Knowledge of inbound marketing and marketing automation techniques is
preferred.
- Able to work in and positively contribute to a collaborative environment.
- Effective management of simultaneous projects that vary in size and scope
while meeting deadlines and staying on budget. Proof of workflow efficiency and
process is requested.
- Proficient with project management and hours-tracking systems.
- Enthusiastic about innovation and creating new products.
- Great problem-solving abilities.
- Meticulous with a strong attention to detail.
- Reliable, dependable and takes pride in producing excellent, high-quality
work.
- Flexible, stable under pressure, and adjusts well to change.
- Self-motivated and works well independently when needed.
Physical Requirements/ Working Conditions:
- Physical requirements of the job are typical of an office environment.
- Working conditions of the job are typical of an office environment.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Job Overview
Posted Date: 14 Feb 2025
Location: Buffalo New York
Salary: Neg Per Hour
Company Information
19 Ideas
Name: 19 Ideas
Web: https://19ideas.com/